Manager, Channel Marketing - Appliances & Cook

Full time
Based on Exprience
fort-lauderdale 30/07/2017   Full time Based on Exprience

Market, Shopper, and Channel / End-User Insights

  • Compiles market, shopper / end-user, and channel knowledge gaps and creates a summary for the business to review.
  • Manages timelines and deliverables for all line reviews.
  • Compiles profiles of competitors and channel customers using primary and secondary research and data.
  • Gathers competitive and marketplace intelligence and share with the organization, ultimately constructing a competitive profile and comp shop analysis.

Channel Strategy

  • Provides insight to channel/regional strategy for specific channels / customers.
  • Contributes and executes priorities set by VP, Director, Senior Manager
  • Recommends and tracks success metrics.
  • Executes strategy as appropriate.

Channel Planning and Execution

  • Leads the annual channel management planning process relative to area of responsibility.
  • Aligns planning process with Newell Rubbermaid and customer planning through the line review process.
  • Understands business, brand, and customer priorities and uses the planning process to find common ground.
  • Recommends priorities and drives synergies across customers and brands within area of responsibility.
  • Provides input to conduct a situation assessment, including analysis of primary and secondary data across market, shopper, and the channel / region.
  • Provides input into channel / regional objectives and strategies within area of responsibility.
  • Makes category management recommendations to optimize performance of shelf set, such as optimal SKU assortment, merchandising and shelf/ catalog layout.
  • Drives annual plan development and calendar of activities.
  • Recommend a calendar of activities and rationale within scope of responsibility.
  • Helps develop program financial and non-financial success metrics based on previous performance. Measures progress and recommends improvements.
  • Assists in preparation of financial analysis to ensure plans meet GBU financial requirements
  • Provides appropriate POS measurements to aid in the decision making process and analysis
  • Executes the plan including promotional programs, such as in-store merchandising signage or displays, retailer feature ads, catalog layouts, events (trade shows), and channel-specific marketing support materials. Ensures consistency with brand guidelines and point of sale.
  • Leads the line/catalog review preparation process, collaborating with Sales and Brand / Product Management. Works with Channel Managers and Sales to drive pre-sell activity with customer, manage/drive expectations, and establish mutual goals for the meeting.

 

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