Digital Product Marketing Manager

Full time
miami 01/08/2017   Full time 20$/h


  • Bachelor's degree in marketing, business or related field
  • Eight (8) years or more experience in marketing
  • Five (5) years or more experience in Website and/or Mobile Application management
  • One (1) year or more experience in B2B preferred
  • High energy, self-motivated, self-directed person with the ability to focus on multiple projects and activities simultaneously and able to thrive in a fast paced team environment
  • Ability to
    • Work as part of a dynamic team while functioning independently as needed
    • Implement, execute and optimize action plans through ongoing performance analysis
    • Speak to and articulate the performance of the digital products and effectively establish relationships with internal customers by communicating across all functions
  • Goal oriented, drive for results, assertive, deals well with ambiguity
  • History in creating contextual marketing plans and journey maps (intermediate level)
  • Working in CMS platforms. Sitecore Preferred (intermediate level) preferred
  • Intermediate level skills with MS Word such as including styles, mail merge, tabs, tables, columns and breaks, graphics, fields, headers and footers, working with margins, page orientation, and spelling/grammar
  • Intermediate level skills with MS Excel such as freezing/unfreezing panes, hiding/unhiding data, setting print titles & page breaks, linking workbooks, creating external links, re-directing links, customizing toolbars & menus, protecting a worksheet, filtering options, and chart formatting options
  • Intermediate level skills with MS PowerPoint such as working with templates, using multimedia objects and custom animations, adding interactions, and publishing completed presentations


  • Responsible for search engine optimization (SEO) strategy and execution across Ryder Websites. Monitor customer reviews and improve app store rankings on Ryder Mobile applications
  • Work in conjunction with other channel owners to create and execute the customer experience roadmap including establishing customer journeys, journey maps, and execution of contextual marketing through website personalization and testing tools. Ensure unified Omni-channel experience across mediums and device
  • Work closely with team members to optimize and increase performance of lead generation activities including, but not limited to, advertising, ABM, and nurture campaigns. Aid lead generation by improving lead qualification through continual enhancements and testing
  • Manages, prioritizes and maintains the website and mobile app enhancement roadmap. Responsible for the day to day maintenance of and mobile apps. Where needed, aid in the project management of customer facing digital products.Work with IT and marketing resources to setup and deploy personalization and contextual marketing tools on Ryder Websites
  • Responsible for creating and executing an ongoing testing strategy including the creation of necessary reports that will enable in-depth analyses to glean important information and insights to optimize future campaigns
  • Performs other duties as assigned