The International Marketing Manager will report to either the Director of Marketing or the General Manager, and will physically be located in the Global Marketing area. The role of the International Marketing Manager is to work with International direct subsidiaries and distributors to drive International sales growth, maintain a thorough understanding of International dental markets, and to develop and implement dental marketing strategies that are part of the International marketing strategic plan. The International Marketing Manager is expected to develop and maintain relationships with key U.S. and International HCPs in each market and to be the “face of Zimmer Biomet Dental marketing” in International countries.
- Formulates product marketing strategies and tactical execution for systems manufactured worldwide.- Assesses existing products with new product offerings to enhance overall brand portfolios and advocate reduction in number of systems/SKUs sold globally. - Understands pricing and payment environment in each country, and performs market analyses to evaluate portfolios and work with in-country Team Members to provide financial and technical justification for product selection.- Uses sales forecasting and end user sales to ensure/measure growth and analyze business developments and monitor market trends.- Understands regulatory pathways in International markets.- Synthesizes customer needs into new product development requests as needed to provide Corporate Research and Development with clear customer requirements for country market segments. Works with global product development team on product designs and manages progress.- Visits current and prospective customers, attends trade shows, promotional events and meetings to educate on product lines, ascertain customer interest and response and build and maintain key relationships.- Monitors competitor product and marketing activity to formulate counter plans and maintain awareness of global and industry-wide product requirements and new market opportunities and technology trends.- Works with internal customers during country visits and observes surgery, attends meetings and discusses product line maximization and local marketing activities.- Provides assistance with development of country product marketing plans.- Conducts technical product training and marketing presentations to support product introduction and promotion, in-bound surgeon visits and customer tours.- Coordinates information exchange with management, product development, meeting planners, clinical research, regulatory personnel and other business units to ensure early awareness and promote global decisions and actions to get product to market.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Spanish language skills strongly preferredAbility to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Must have strong analytical skills, outstanding interpersonal skills, ability to lead a team, influence others, and through strong organizational skills, handle increasing levels of responsibility.
Bachelor’s degree (B.A.) from four-year college or university, preferably in marketing; and three years medical device or dental experience in sales and/or marketing product management; or equivalent combination of education and experience. International experience preferred but not necessary.
Must have the ability and willingness to travel internationally
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