The Turbocharging Business Development/Marketing Communications Specialist actively targets and prepares winning solutions for the Local Business Unit (LBU)/End User Sales to capture new business opportunities based on sound market intelligence to generate sales growth. Responsible for implementation of Business Unit (BU) projects in LBU & local projects. Identifies business opportunities and proposes business cases to local management. Drives market intelligence quality. Besides, responsible for all market related communication as support function for the LBU, including End-user and OEM sales to ensure standardized presentation and BU/ABB corporate design/look & feel to our customers. Planning, execution and monitoring of all local market related communication at LBU level, ie BU printed matter, events, exhibitions, conferences, internet and media relations in cooperation with LBU manager and End User/OEM Sales.
PLANNING:Annual planning of the market communication activities and development of a market communication plan for the LBU/Area in alignment with the market communication targets of the BU.Research/evaluation of existing and possible new market communication channels & tools including benchmark competitors and/or related industries at LBU level.Close cooperation with the LBU Manager and End User Sales to ensure marketing plans meets the strategy required to help drive the business.EXECUTION:Ensure that all market communication activities are performed to a high standard, in a professional manner, achieving the look and feel of the BU and corporate image.Realization and monitoring of planned market communication activities for the LBU/Area:- LBU brochures (translations)- Distribution of BU printed matter (product brochures, customer magazine, facts & figures, activity report, contact info)- Local trade fairs, seminars, conferences, local customer events, CIAC's- Media relations (local trade media: press releases, advertising, etc.)Participation in customer events
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